How To Beat The Defensive Game Prices
October 13, 2011 Leave a comment
Is a familiar story: A company begins to use pricing defense when a competitor has reduced its market share. The competitor lowers prices. Counters another company, even with reduction. A competition is coming up and grows with each player raises the bet, like a game of poker.
In this economy, the greatest danger of a price war is even less the right to bankruptcy. This game can be a danger that some small businesses to take action. For example, Kennesaw, Georgia based Flip Flop Shop founder Brian Curin will pull the license of a franchise, if a store is committed to the defense burden. Once a sale sign hangs next to a pair of these kicks beaches ready, customers can always expect.
“I do not think people realize how quickly a consumption pattern can be formed,” says Curin. “Once we got the cheapest ticket in hand – the golden ticket to get something cheaper – once you give it, is very hard to get to their customer base to pay the full cost of money.”
Here, experts reveal