Search Engine Marketing

For millions of people around the world, search engines have become the main door to all the Internet has to offer. In this role search engines have become very influential and powerful in their ability to funnel traffic to websites. But many marketers are not illuminated on the power search engines in generating qualified customer traffic.
It is safe to conclude that many marketers still have a very important part of Internet marketing to understand search engines. While most search engine marketers know can help visitors find “stuff” on the Web, many seem unaware of the general interest search engines play today in the customer lead generation, let alone recognize how search can dramatically impact how marketing will be done in the future. Very simple search engines are the number one reason people use the web and are second only to email as the main use of the Internet (e-mail is technically a protocol other than the Web). And as we have in our discussion of the importance of

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