Importance of Internet Strategy

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Importance of Internet Strategy It may seem surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy to utilize the Internet is not not fully aware of how important it has become. The Internet’s importance for marketing includes:

Go-To Place for Information
Perhaps the main reason why companies need an active Internet marketing strategy as a result of the transformation that has occurred in how customers seek information. While customers still visit stores, talk to representatives, look in magazines, and talk to friends for product information, a growing number of customers to collect contact the Internet as their primary source of knowledge. In particular, they use search engines as their principle portal of knowledge and search sites have become the leading destination sites for most Internet

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